Calgary, Alberta - As design and technology evolve with time, brands must evolve to keep up with changing expectations. After 15 years in operation, Calgary creative agency Morad Media is rebranding to reflect a more modern look and maintain its status as a leader in web and graphic design.
"The MORAD brand is evolving to reflect the agency’s growth over the years."
The MORAD brand is evolving to reflect the agency’s growth over the years. In 2019, MORAD expanded into new territory to offer social media and content marketing services. These new service offerings came as a natural progression into the world of digital marketing and complement our core focus areas of branding, graphic design, web design and marketing strategy. Going forward, MORAD Creative Agency is equipped to handle every aspect of digital marketing campaigns from strategy to design, to tracking and monitoring.
Dropping ‘Media’ from the name was a strategic decision to differentiate the company from media buying agencies like Pattison Outdoor and towards a modern digital agency feel. ‘MORAD’ is a strong name on its own and is more dynamic for web, print, and merchandise. The new logo design stands out better on merch like t-shirts, hats, office supplies and the oh so popular stainless steel water bottles. The design also scales better for web which is essential for an agency with a heavy focus on web design and digital graphics.
This is not MORAD’s first logo redesign. The original logo featured a half-moon design which was created by the Founder and CEO, Murad in the early 2000’s. Morad Media later rebranded in 2012 to its most recent design which features a brightly coloured ‘M’ and block letters. MORAD’s new logo design still strongly focuses on the uppercase ‘M’ but instead of using colour, the design uses lines and shapes to create a three-dimensional feel with a clean and modern font combination.
The logo redesign process was intensive. The agency played with multiple logo variations before landing on the maze-like design. MORAD's art director spent hours perfecting the design to give it perfect symmetry and an optical illusion feel.
“With time we begin to see the little things that make a big difference. We appreciate. We give back. We evolve as humans and as an organization. I'm excited to announce a new chapter of the life Morad Media Inc. We've updated our name, brand, and website to reflect the evolution of our company since its inception in 2004. Thank you to all our amazing clients, colleagues and friends for your support over the years,” says Murad Bushnaq, Founder and CEO of MORAD Creative Agency.
To properly showcase the new brand, MORAD has unveiled a new responsive web design with stunning portfolio pages and interactive elements sprinkled throughout.
MORAD Creative Agency is a cutting-edge digital design agency operating out of Calgary, Alberta. Founded in 2004, MORAD specializes in branding, creative graphic design, responsive web design and marketing strategy. The agency has worked with top brands including Qualico Communities, Modern Luxury, Canadian Bio-Systems, and Western Financial to optimize their marketing efforts by providing engaging web and graphic design solutions.
MORAD’s team of strategic thinkers, designers, developers, marketers and project managers help shine the best light on what makes your brand special and connects it with your target audience’s desires.
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