eCommerce is a booming industry. Even before the COVID-19 pandemic, online shopping had been growing year-over-year. In 2019, e-retail sales hit $3.5 trillion USD or 14.1% of all retail sales worldwide. By 2023, this figure is expected to reach 22%.
A well-designed eCommerce website is essential for attracting visitors, converting them to customers and driving repeat business. The key difference between brick-and-mortar stores and online stores is that customers don't get the chance to feel or try on the product. Therefore high-quality imagery and a user-friendly design are required to bridge that gap. To help you get inspired for your online store, we've collected our favourite eCommerce web designs across ten industry categories and rated them on five criteria:
Browse through these best-designed eCommerce websites and take note of their unique features that make them stand out online.
Burberry’s website brings the runway to you with high-resolution video clips and photos of their clothes on models to give you a 360° view. You can shop “looks” by clicking on a model and seeing what products they’re wearing then click to add to cart.
Ease of use: 4/5
Mobile-friendliness: 5/5
Load speed: 5/5
Quality of imagery: 5/5
Overall design: 5/5
Carbon Beauty’s website is bright and fun with smooth animations to guide you through their skincare product lines. The navigation menu is a unique mega dropdown with featured items, brands and categories.
Ease of use: 4/5
Mobile-friendliness: 5/5
Load speed: 5/5
Quality of imagery: 5/5
Overall design: 5/5
Article’s online store blends attractive design and intuitive navigation. It’s visually stunning without going overboard with flashy animations and mouseover effects. The product pages include close-up photos, videos, dimensions and staging examples to help you visualize how each piece of furniture will look in your home.
Ease of use: 5/5
Mobile-friendliness: 5/5
Load speed: 5/5
Quality of imagery: 5/5
Overall design: 4.5/5
Kicks Sports showcases its products in an attractive and straightforward manner. The clean photography gives you a realistic idea of what the item will look like and the online shopping experience is as simple as it gets. Browse through various sports categories then select the size and quantity of the product you want and add to cart.
Ease of use: 5/5
Mobile-friendliness: 5/5
Load speed: 5/5
Quality of imagery: 5/5
Overall design: 4.5/5
Messika changes the styling of its homepage according to the season and various promotions. The photography is stunning and the colour scheme is perfectly coordinated with its banner image. The homepage features smooth page animations and the product pages allow you to zoom in on jewellery items to get a detailed look.
Ease of use: 5/5
Mobile-friendliness: 5/5
Load speed: 4/5
Quality of imagery: 5/5
Overall design: 5/5
Hublot is a Swiss watchmaker with a sleek website that showcases its products in a visually stunning digital showcase. The product pages offer close-up photographs, videos, and behind the scenes footage of how the watch was made.
Ease of use: 5/5
Mobile-friendliness: 5/5
Load speed: 4/5
Quality of imagery: 5/5
Overall design: 5/5
Primary is an excellent example of an eCommerce website that understands its audience. The fun colours and shapes give it a youthful feel and the navigation is very intuitive to use. The homepage allows you to sort kids clothes by colour scheme or mix and match items to see how they will look combined.
Ease of use: 5/5
Mobile-friendliness: 5/5
Load speed: 4/5
Quality of imagery: 5/5
Overall design: 5/5
MENDO’s website design is minimalistic and aesthetically pleasing. The site showcases its books in an attractive and convenient shopping format with smooth animations and lots of empty space.
Ease of use: 5/5
Mobile-friendliness: 5/5
Load speed: 5/5
Quality of imagery: 5/5
Overall design: 4/5
Even food and drink stores are moving online. United Sodas of America has an innovative web design that gives off a fun, hipster vibe. The cans roll across your screen as you scroll down the page to show off the different flavours.
Ease of use: 5/5
Mobile-friendliness: 4/5
Load speed: 5/5
Quality of imagery: 5/5
Overall design: 5/5
Minsom is a unique eCommerce website with cute animations to guide you through their pet products and services. The smooth effects and high-resolution photos make for an enjoyable online shopping experience from start to finish.
Ease of use: 5/5
Mobile-friendliness: 5/5
Load speed: 4/5
Quality of imagery: 5/5
Overall design: 5/5
Founded in 2004, MORAD Creative Agency is a leading digital design agency in Calgary, Alberta. MORAD Creative designs beautiful brands, advertising and websites that are simple, compelling and differentiated. We have worked with businesses across a wide range of industries to spread the best version of their brand identity through technology and design.
Categories: Web Design,
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