After 78 years in operation, CANA Group of Companies is revamping its digital presence with a fresh responsive website by MORAD Creative Agency.
CANA has been serving Alberta’s commercial, high voltage and utility sectors since 1942. CANA Group of Companies is comprised of CANA Construction, CANA Renew, CANA High Voltage and Shepard Development. Their new website merges the four different brands into one digital home.
The group of companies selected MORAD Creative Agency for the website redesign project out of dozens of top web design agencies. They chose us to help update their web presence and stand out amongst their competitors online. MORAD’s team of creative designers and marketing professionals performed in-depth marketing research prior to the wireframing, design and development of the website to understand the company’s industry, competitors and customers. Our creative agency has previously designed websites for industry leaders Qualico Communities, Western Financial Group, Modern Luxury, and Canadian Bio-Systems to name a few.
CANA’s website was custom-developed on MORAD Creative’s proprietary content management system, Morweb CMS. Because the CMS platform was built in-house, it offers maximum customizability and comes with drag-and-drop editing features allowing clients to maintain their website without the support of a web developer. CANA’s website was designed according to best practices for search engine optimization (SEO) and web accessibility. The site offers an accessibility feature in the navigation menu that allows users with visual impairments or other disabilities to increase/decrease the font size, convert the website to grayscale, highlight links and change the font to non-serif.
The new website better captures the CANA brand as an industry innovator with a longstanding relationship in Alberta. It incorporates beautiful photography, mouse-over effects and image galleries to tell CANA Group of Companies’ brand story. The website is fully responsive to provide a great user experience on every device including smartphones and tablets.
CANA Group of Companies launched its new website June 15, 2020. The company is excited to see the impact of the website redesign on their brand visibility and user engagement. Go to cana.ca to see the new site design by MORAD Creative Agency.
MORAD Creative Agency is a digital design agency operating out of Calgary, Alberta. Founded in 2004, MORAD Creative specializes in branding, creative graphic design, responsive web design and marketing strategy. We have worked with top brands including Qualico Communities, Modern Luxury, Canadian Bio-Systems, and Western Financial to optimize their marketing efforts through engaging web and graphic design solutions.
MORAD Creative’s team of strategic thinkers, designers, developers, marketers and project managers help shine the best light on what makes your brand special and connects it with your target audience’s desires.
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